Business & Marketing Audit
A documented review of your marketing, website, analytics and competitors.
Know where the opportunity actually is.
Growth Strategy & Insights is where every Cubency engagement starts. We research your business, market and competitors, then turn the findings into a growth marketing plan you can act on.
The Problem
The Problem With Guessing
Most marketing decisions are made on instinct, or on what worked for a different business in a different market. That is expensive guesswork. Before you spend on another channel, you need to know what is happening in your business and your market, and where growth really sits.
It means we will not sell you a package before we understand your goals. Our proposals are built around your business, not a template we reuse for every client. And we would rather say no to the wrong project than say yes and deliver something generic.
Our Values
What Is Included
Growth Strategy & Insights gives you a clear, researched view of your business, competitors and market, then turns it into a strategy you can act on with confidence.
Strategy & Planning
A prioritised plan with clear targets and a sequence of actions.
Competitor & Market Research
Who you compete with, what they do well and where the gaps are.
Conversion Rate Optimisation
Fixing the points where visitors leave without becoming leads or customers.
Web Analytics Integration
Tracking set up properly, so every decision has data behind it.
Marketing Automation
Follow-up and lead nurturing that runs without manual work.
Generative Engine Optimization
Getting Found in AI Answers
Generative engine optimization (GEO) and answer engine optimization (AEO) make your business easy for AI tools like ChatGPT, Google AI Overview and Bing Copilot to find and cite. It is an early discipline, and being early matters.
01
AI Visibility Audit
Where your business appears, or does not, in AI answers today.
02
Content Structured to Be Quoted
Clear answers, consistent naming and expert detail.
03
Citation Tracking
Regular checks on whether AI tools are starting to cite you.
Performance marketing agency discipline means tying every recommendation to a number you care about: qualified leads, conversion rate, cost per lead or revenue.
From insight to leads
Research Only Matters If It Leads to Results
Demand generation agency work goes further and builds the pipeline behind those numbers. SaaS, B2B, ecommerce and D2C brands each need that pipeline for different reasons — we plan for both.
How Approach it
How We Approach It
Four ways to work together, from a one-off strategic review to a fully embedded growth team. Whichever you choose, we start with research.
01
Assess
We review your current position and the data you already have.
02
Research
We study your business, market and competitors in depth.
03
Clarify
We agree your goals and constraints with you directly.
04
Recommend
We present a strategy built around what we found.
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- A documented audit of your current marketing and business position
- A competitor and market research summary
- A prioritised strategy and action plan
- Clear recommendations on where to focus first
Success is not a vanity metric. We track qualified leads, conversion rate and organic visibility, and we agree the numbers that matter to your business before we start.
No Made-Up Numbers
How we back it up
You will not find made-up numbers here. What we can show you is how we work: the questions we ask, the data we check and the reasoning behind every recommendation. Ask us and we will walk you through it.
“
“Working with Cubency has transformed our approach to digital marketing. Their insights and tailored strategies have significantly boosted our ROI!”
Nahidul Islam
Founder / Managing Director, Kinetic Dynamics
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Digital marketing FAQ
Find Answer You Needs
As a leading digital marketing agency, we are dedicated to providing comprehensive educational resources and answering frequently asked questions to help our clients.
Q: What does a growth marketing agency do?
A: A growth marketing agency finds where a business can grow, then builds and runs a plan to get there across channels like search, paid media, content and the website. At Cubency, that starts with research into your business, market and competitors.
Q: Do I need a full audit before I do anything else with Cubency?
A: Not necessarily, but it is usually where we start. A clear picture of your current position makes every other service more effective.
Q: What if I already have historical data and past campaign reports?
A: Good, we will use it. We always work from what you already have before recommending new research.
Q: What is generative engine optimization?
A: Generative engine optimization is the practice of making your business easy for AI tools like ChatGPT, Google AI Overview and Bing Copilot to find and cite in their answers. It works alongside traditional SEO.
Don't Get Left Behind
Tell us about your business and we'll come back with a plan, not a pitch.